The work culture has roots ancient roots in Calabria

SudHeritage is the first network of business museums in Calabria: a project connecting historic companies, innovation and work culture. Through nine production realities of excellence, we tell the story of an ancient heritage, in many cases very old, made up of age-old knowledge, evolved techniques, creativity and territorial identities. A network that is alive, dynamic and open to the future, celebrating manufacturing and agrifood as levers of growth and collective storytelling.

 

MUSEUMS

Giorgio Amarelli' LIQUID MUSEUM

MUSEO GERARDO SACCO

GIAS EXPERIENCE - GIAS Enterprise Museum

LEO'S LANIFICIO

VITES - Librandi Business Museum

CELESTINO - 'Eugenio Celestino' Broom, Wool and Silk Enterprise Museum

MUSEO NAZIONALE DEL BERGAMOTTO E DEL CIBO

CUTI BREAD MUSEUM

EVENTS

19/03/26

SudHeritage a Scilla per “Oltre il Mare”: cultura, territorio e visione per il futuro

19/10/25

The productive Sila and the Enterprise Museums of Calabria

29/08/25

The 'Eugenio Celestino' Broom, Wool and Silk Enterprise Museum Sensory Textile Archives

22/08/25

Museum of Terme Caronte - Intelligent Water: Personalised Thermal Medicine

21/08/25

RUBBETTINO MUSEUM PARK and LANIFICIO LEO Mutations

07/08/25

Viticulture and sustainability, between earth and sky: strategies for the future

10/08/25

Cuti 'Ancient Grains and Future Breadmaking' Bread

28/11/24

HANDS-FUTURE The intelligence of the past, the artifice of the future

14/06/24

Inauguration of CARTA Rubbettino Business Museum

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MANIFESTO

SudHeritage was born from the desire to enhance the culture of work in Calabria as an integral part of the regional identity and cultural heritage. The network unites business museums that tell stories of production, innovation and tradition, focusing on people, knowledge and territories.

The project objectives are multiple and integrated: revitalising the territory from a cultural perspective, stimulating a new economy linked to experiential tourism and promoting Calabria as an example of regeneration through enterprise, memory and the beauty of doing.

SudHeritage recognises in the culture of work a profound identity value for Calabria. The project was created to protect, narrate and make accessible the material and immaterial heritage linked to Calabrian know-how: a legacy that combines tradition, enterprise and innovation. The companies become places of living memory, capable of bearing witness to the dignity of work, productive creativity and the resilience of the territories.

La SouthHeritage network intends to contribute to a rewriting of the narrative of Calabria, highlighting its productive and dynamic face. Through the museums of enterprises operating in the key sectors of manufacturing and agribusiness, the project promotes a development model that starts from local roots to generate innovation, beauty and new perspectives.

Sudheritage proposes itself as an interlocutor with institutions and in synergy with associations to design and build targeted and structural actions along three lines: to strengthen existing corporate museums; to encourage the construction of new museums by companies that hold a significant cultural and historical heritage to be valorised; to build transversal actions for the promotion and dissemination of the network of corporate museums.

Objectives: recultural, economic and tourism launch

SudHeritage aims to activate a virtuous circle between culture, economy and tourism. By enhancing enterprises as cultural presidia and opening up production sites to public enjoyment, the network contributes to the relaunch of Calabria as an authentic and sustainable destination, capable of attracting visitors, generating employment and strengthening the link between community and territory.

PRESIDENT

Florindo Rubbettino Paper Museum / Rubbettino

VICE-PRESIDENT

Gloria Tenuta Museum Gias Experience

ADVISER

Giacomo Costa Museum vi.te.s. / Librandi

The first enterprise museum system in Calabria
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